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| 3. MY 12 MOST IMPORTANT BELIEFS ABOUT MARKETING- Peter Schaible |
| 4. WHERE CAN I FIND IT? |
| 5. JOHN'S OTHER HOT PICKS |
| 6. SO, WHAT'S COMING UP? |
WHY?
BECAUSE
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Check
out these Interviews - Click Here Also, My good friend Laura Spicer has created a totally
unique teleclass series featuring TWELVE big names in NLP,
including:
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LISTENING TIPSby Barbara SteppRecently, I met with a client, who was concerned that his wife tells him regularly that he is not listening to her when they have a "conversation". This was causing a great deal of stress in the relationship. I paid ATTENTION and became AWARE of his patterns. He was going inside and deep in his own thoughts. He confirmed this verbally. So, I gave him the following simple and basic suggestions: Avoid thinking about or formulating your response while the other person is speaking. (Which he admitted doing) Avoid arguing mentally. Avoid analyzing their statements. (He said he did this also) Avoid mind reading and taking comments personally. Simply ask them, "What do you mean?" Shut off your worries. Stay in a positive state of mind. Your fellow communicator will notice the non-verbal messages and you will lose connection with them. Especially in our United States society, we like eye contact. When we are de- focusing our eyes, stuck at ear level, or looking away, it can mean to the speaker that you are not with them not listening. So look at them. Acknowledge them. Respond to their communication with occasional interjections like "yes", "I see", "I agree", etc. My client followed these simple suggestions. He told me that his wife noticed it right away and their conversations are now really conversations. He marvels at how much more pleasant their interactions are, and how much nicer she is to be around. :. ©2010 Barbara Stepp
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My 12 Most Important Beliefs About Marketingby Peter Schaible
I owe a debt to many, and at this juncture, its almost impossible to know accurately which of these truths to attribute to whom. Among the many influencers are Michael Gerber, Bill Myers, Dan Kennedy, Gary Halbert, John La Valle, Fred Gleeck, Jay Abraham and others. In some cases I have had to separate the style and personality of the man from the sagacity of the message. Wisdom can come from many places, and even a broken clock is right twice a day. I like to reread these from time to time. I offer them to you for your consideration: 1. Marketing is a total system of business activities that plan, promote and sell need-satisfying products and services to present and potential customers. 2. Every successful business lives or dies with the customer. 3. We all buy things to fill emotional needs and desires that weve been developing all of our lives. We buy commodities, not for what they are in themselves, but for what they symbolize. 4. Every commodity is a symbol for emotional satisfaction. Buying decisions are emotional commitments to gratifying perceived needs and desires that we are often unaware of having. 5. Your customer doesnt necessarily want what you think he or she wants. Often, they dont want what they think they want either. It goes much deeper into the emotional realm. 6. Your customer, first and foremost, is a complex emotional being. Your customer is a person, even when youre marketing an industrial commodity to another business. You dont sell to other companies or industries, you sell to other people. 7. The buying decision is made instantaneously in the unconscious mind. 8. Buying decisions are a response to an emotional need that we later try to rationally explain. 9. Reality is a matter of perception. What the customer perceives to be real, is real. 10. The customer is always right because her perception is her reality. Even when the customer is wrong, she is still the customer. 11. Your entire business is your product, not just the commodity that youre selling! 12. Your business is in the business of selling your business! If you agree, we would probably work well together. Many copywriters begin an assignment by trying to learn everything they can about the product. Thats only part of the job. In order to write effective, persuasive copy, I want to know everything I can about the target customer:
My goal is always to organize the sales letter around the customer. People are self-absorbed. People sort incoming communications for self-interest. Your customer doesnt care about your product. He only cares about his own gratification. Dont tell me about your grass seed, he says, talk to me about my lawn. What he really means is (although he doesnt consciously know it), Dont tell me about your grass seed, appeal to how a beautiful lawn will make me the envy of my neighbors and compliment my self-image as a prosperous, successful person. ©2010 Peter Schaible
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A
Magazine For Germany!!
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The Hidden Cure: The 5 Laws of Perfect Health - Laurens Maas |
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The Body Fat Solution: Five Principles for Burning Fat, Building Lean Muscles, Ending Emotional Eating, and Maintaining Your Perfect Weight - Tom Venuto |
AND Check out This Book!Magic in PracticeGarner Thomson with Dr. Khalid KhanRichard Bandler writes, "All I can say is: it's about time. This is the kind of book I hoped one of my students would write. What Garner Thomson has done, with Dr. Khalid Khan, is to take my work further and, with great precision, present tools for healthcare professionals, while at the same time offering all those in NLP a solid understanding of how the technology of NLP works in the brain." Here's my recommendation: If you are in the medical professions, get this book. If you're not, get it anyway, and give it to your doctor and other health professionals! |
| I invite you to create your own dedicated
Expert Page on www.SelfGrowth.com,
the # 1 Ranked website for Self Improvement on the Internet,
getting over 1 Million visitors per month. Your Expert Page on SelfGrowth.com will enable you to expand your online presence, promote your products and services, and network with other top experts in a variety of fields! There is no cost. You can see my page by going Clicking here!. We also have a page set up for Richard Bandler. You can see his page by Clicking Here To Become a Member of the SelfGrowth.com community, Go to This Link Here It's a great free way to get extra exposure for your business, your website and for yourself! Regards, John La Valle |
This has got to be one of the best programs ever!! I use it to access my emails from my PC in my office while traveling. It sure saves me lots of time downloading through my office online than through some connection in a hotel!! And if I forget to bring a file with me in my laptop? Easy, I just use GoToMyPC to fetch it from my office. This has saved me lots!! Try it - FREE!!- John La Valle
Sock it to spammers! MailWasher is GREAT!! It sends "user unknown" messages to the spammer!!
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FUTURE ISSUES will include more favorite topics, more tips for MORE EXQUISITE CUSTOMER SERVICE, STRATEGIES, MORE LANGUAGE USAGE, and of course, other areas of interest. WE'RE LOOKING FOR SUCCESS STORIES OR, if you have a HOT TIP,
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